Sales Outsourcing

Your European Sales Partner

We understand recognize the crucial role that effective sales strategies play in driving growth within the European market. Our approach involves managing your local sales operations, establishing a virtual office on your behalf, and serving as your dedicated partner.

Sales Outsourcing

Your European Sales Partner

We understand recognize the crucial role that effective sales strategies play in driving growth within the European market. Our approach involves managing your local sales operations, establishing a virtual office on your behalf, and serving as your dedicated partner.

Marketing Entry

Highlight your value proposition and differentiate your brand in the market. Considering factors such as cultural adaptation and regulatory compliance.

B2B Lead Generation

We specialize in effectively pitching your business to potential prospects, focusing on B2B lead generation strategies to secure valuable opportunities.

Customer Relations

Tailoring communication, providing personalized solutions, and nurturing long-term partnerships are key elements in establishing successful B2B customer relationships in Europe.

The process

How we work

We empower international businesses to thrive in the European market through our dedicated sales outsourcing services. 

01

  • Target Analysis

    We collaborate to create a customized lead generation strategy through a comprehensive consultation that delves into your goals and target audience.

02

  • Selecting Prospects

    We conduct lead generation activities by drafting an overview of opportunities and selecting prospects with the highest potential for your business.

03

  • Pitch

    Following the formulation of an entry strategy, we present your business and its particulars to potential prospects through strategic pitching.

04

  • Building Relationships

    Our language specialists, along with the inclusion of your company, work collaboratively to ensure seamless communication, fostering strong connections for your business.

Frequently Asked Questions

MaSa Europe employs a comprehensive, tailored approach to sales outsourcing, focusing on building strong, lasting partnerships with companies seeking to enter the European market. We begin with in-depth training to understand your products and then create customized sales strategies to target potential clients effectively.

No, the team is offered as a service without any additional legal obligations.

The onboarding process includes a 3-hour training session where we gain a thorough understanding of your unique selling points (USPs) and strategize on identifying target accounts. This foundational step prepares us for an effective sales journey.

In the first week, we focus on creating a tailored prospect list, developing engaging sales pitches, and setting up a reporting framework to keep you informed of our progress.

We collaborate with you to define an ideal customer profile and identify suitable companies. Our engagement strategies are customized for each prospect based on industry knowledge and insights into their specific challenges.

Absolutely! We present your products to customers online through virtual meetings or travel to meet them in person across Europe. You can choose whether to join us on these visits or if the MaSa Europe team should go independently. You’ll have final approval on any expenses exceeding 200 euros.

Companies can expect personalized outreach, deep industry experience, an extensive network for quick lead generation, and localized insights that enhance the effectiveness of sales campaigns.

Definitely! Trade shows are vital for many of our clients, and our team is excited to assist with planning your next event and staffing the booth.

You can typically expect to see substantial results from MaSa Europe’s sales outsourcing within the first 5 to 6 months, as around 95% of our clients continue their journey beyond that period. However, you could start seeing your first sales within just a month!

One major advantage of working with our team is that you get to “try before you buy.” Before you receive your first invoice, you’ll have the opportunity to meet your outsourced sales development team, and we’ll work together to create a comprehensive strategy. This way, you can feel confident in our service before any payments begin. We only start campaigns and billing once we receive your final approval.

Absolutely! All of our B2B outsourced sales contracts can be set up on a monthly basis. We just ask for a formal 30-day notice if you decide to make any changes. If you’re not satisfied with your sales development reps, you can request reassignment through your strategists or choose to end your contract. However, we believe our outsourced sales reps are highly professional and skilled, and we hope you’ll continue working with us until you find the perfect company. Your success is our success, and our satisfied clients are a testament to the quality of our team. In fact, we still partner with our very first client from nearly five years ago!

Together we grow

Contact our experts to discuss your European Expansion Plan.

The process

How we work

We empower international businesses to thrive in the European market through our dedicated sales outsourcing services.

01

  • Target Analysis

    We collaborate to create a customized lead generation strategy through a comprehensive consultation that delves into your goals and target audience.

02

  • Selecting Prospects

    We conduct lead generation activities by drafting an overview of opportunities and selecting prospects with the highest potential for your business.

03

  • Pitch

    Following the formulation of an entry strategy, we present your business and its particulars to potential prospects through strategic pitching.

04

  • Building Relationships

    Our language specialists, along with the inclusion of your company, work collaboratively to ensure seamless communication, fostering strong connections for your business.

Frequently Asked Questions

MaSa Europe employs a comprehensive, tailored approach to sales outsourcing, focusing on building strong, lasting partnerships with companies seeking to enter the European market. We begin with in-depth training to understand your products and then create customized sales strategies to target potential clients effectively.

No, the team is offered as a service without any additional legal obligations.

The onboarding process includes a 3-hour training session where we gain a thorough understanding of your unique selling points (USPs) and strategize on identifying target accounts. This foundational step prepares us for an effective sales journey.

In the first week, we focus on creating a tailored prospect list, developing engaging sales pitches, and setting up a reporting framework to keep you informed of our progress.

We collaborate with you to define an ideal customer profile and identify suitable companies. Our engagement strategies are customized for each prospect based on industry knowledge and insights into their specific challenges.

Absolutely! We present your products to customers online through virtual meetings or travel to meet them in person across Europe. You can choose whether to join us on these visits or if the MaSa Europe team should go independently. You’ll have final approval on any expenses exceeding 200 euros.

Companies can expect personalized outreach, deep industry experience, an extensive network for quick lead generation, and localized insights that enhance the effectiveness of sales campaigns.

Definitely! Trade shows are vital for many of our clients, and our team is excited to assist with planning your next event and staffing the booth.

You can typically expect to see substantial results from MaSa Europe’s sales outsourcing within the first 5 to 6 months, as around 95% of our clients continue their journey beyond that period. However, you could start seeing your first sales within just a month!

One major advantage of working with our team is that you get to “try before you buy.” Before you receive your first invoice, you’ll have the opportunity to meet your outsourced sales development team, and we’ll work together to create a comprehensive strategy. This way, you can feel confident in our service before any payments begin. We only start campaigns and billing once we receive your final approval.

Absolutely! All of our B2B outsourced sales contracts can be set up on a monthly basis. We just ask for a formal 30-day notice if you decide to make any changes. If you’re not satisfied with your sales development reps, you can request reassignment through your strategists or choose to end your contract. However, we believe our outsourced sales reps are highly professional and skilled, and we hope you’ll continue working with us until you find the perfect company. Your success is our success, and our satisfied clients are a testament to the quality of our team. In fact, we still partner with our very first client from nearly five years ago!

Together we grow

Contact our experts to discuss your European Expansion Plan.

What is Sales Outsourcing in Europe

Sales outsourcing is the practice of collaborating with a specialized external firm to handle sales functions such as prospecting, negotiations, and customer relationship management. This approach enables businesses to tap into external expertise and resources, enhancing their sales effectiveness while entering the European market.

Deep Knowledge of the European Market

At MaSa Europe, we possess extensive insights into the European landscape, supported by a robust network within several sectors, such as IT, medical, aircraft, and more. Our team understands the unique cultural and business dynamics across various European countries, allowing us to connect meaningfully with diverse potential clients.

Partnering with MaSa Europe lets you test the waters in the European market without the immediate need for substantial investments, such as setting up an office or expanding your sales team. This strategy effectively reduces your risk while you assess opportunities.

Sales Outsourcing vs. In-House Teams

Creating an in-house sales force in Europe can be a significant financial commitment, often with uncertain returns. Recruiting and training staff while acquiring necessary market insights can be a lengthy and resource-heavy process.

MaSa Europe offers a smart alternative for companies seeking to extend their reach in Europe through our expert sales outsourcing solutions.

Our Commitment to the Sales Journey

Our dedication goes beyond just facilitating market entry. We oversee the entire sales process, including strategic planning, client prospecting, conducting sales meetings, closing deals, and fostering lasting customer relationships.

As a premier sales outsourcing partner in Europe, MaSa Europe ensures our comprehensive services cover all aspects essential for your success.

The Sales Outsourcing Process

The key to successful sales outsourcing lies in the strength and coordination of our team. At MaSa Europe, we function seamlessly, with each member contributing vital expertise:

  • Business Development Manager: Acts as your primary contact, responsible for outreach and managing the sales process, helping you navigate the complexities of the European market.

  • Backup Business Development Manager: Provides continuity by stepping in when needed, ensuring the sales process remains on track.

  • Sales Director: Oversees the overall strategy, ensuring no opportunities are missed and leveraging connections across the MaSa network.

  • Sales Support Team: Supplies crucial insights and updates on leads and market trends, enabling the sales team to operate effectively.

With our experienced team at MaSa Europe, we are committed to driving your success in the European market through tailored and effective sales outsourcing solutions.

1. Building a Strong Foundation: Training and Onboarding

We start with an essential 3-hour training session to gain a thorough understanding of your products or services. This session covers:

  • Your unique selling propositions (USPs)
  • Strategies for identifying and targeting the right accounts
 

This groundwork ensures a smooth launch into the sales process.

2. Initiating the Sales Journey

The sales journey kicks off in the first week with key activities, including:

  • Customized Prospect List: Creating a tailored list of potential clients.
  • Compelling Sales Pitches: Developing engaging presentations that resonate with your target audience.
  • Establishing a Reporting Schedule: Setting up a framework for ongoing progress updates.
 

As we move forward, we enhance the prospect list with valuable insights and actively seek out sales opportunities, including preparing for important meetings and events.

3. Tailored Sales Strategies

At the core of our approach is the customization of our sales strategy to fit your unique needs. This involves several critical steps:

3.1 Identifying Prospective Clients

We work closely with you to define the ideal customer profile and identify suitable companies. This phase includes:

  • Checking for relevant tenders or RFPs.
  • Starting the sales process to integrate your solutions into prospective clients’ plans.

3.2 Developing Engagement Strategies

For each prospect, we craft a tailored outreach plan based on:

  • Industry knowledge
  • Insights into the specific challenges faced by decision-makers

3.3 Engaging Prospects

We initiate contact through targeted presentations and discussions, advancing the sales conversation.

3.4 Formalizing Agreements

Once alignment is achieved, we create formal documents such as Letters of Intent (LOIs) or Memoranda of Understanding (MoUs) to outline the scope of collaboration.

3.5 Conducting Trial Projects

Many organizations prefer to start with pilot projects to assess our capabilities. Successful trials can lead to larger-scale initiatives.

3.6 Building Long-Term Partnerships

After initial projects commence, we focus on nurturing long-term relationships through proactive account management.

4. Sales Tools and Technology

Our sales activities are supported by a suite of advanced tools:

  • CRM and Funnel Management: Utilizing Pipedrive for effective account tracking.
  • Marketing Automation: Using Reply.io and Salesloft for outreach and engagement.
  • Lead Enrichment: Employing platforms like LinkedIn Navigator and Lusha.io to enhance lead quality.
  • Systems Coordination: A dedicated Systems Manager ensures our tools work seamlessly with your existing systems.

5. Flexible Partnership Commitment

We aim to establish mutually beneficial, long-term relationships. Our flexible agreement allows either party to exit the partnership with a 30-day notice, minimizing risk for both sides.

6. Commitment to Transparency

Transparency is paramount in our operations. We offer real-time insights into the sales pipeline through our CRM, complemented by bi-weekly reports detailing actions, outcomes, and future strategies.

7. Effective Communication

Robust communication is crucial for our collaborative success:

  • Weekly Check-Ins: 30-minute online meetings to review objectives and progress.
  • Daily Interactions: Ongoing communication via a dedicated Slack channel.

8. Objective Setting and Performance Tracking

Together, we define specific objectives and Key Performance Indicators (KPIs). While initial deals often close within 4 to 5 months, a consistent revenue stream typically develops within 6 to 8 months.

9. Benefits of Sales Outsourcing

Choosing MaSa Europe for sales outsourcing offers several advantages:

  • Personalized Outreach: Every interaction is customized to strengthen client relationships.
  • Extensive Experience: With over 20 years in the field, our team brings proven methodologies to the table.
  • Broad Network: Our extensive connections facilitate quick lead generation and meeting scheduling.
  • Localized Expertise: We leverage market insights for effective, targeted campaigns.

10. Cost-Effective Solutions

Our pricing model features a low retainer paired with performance-based commissions, aligning costs with your success. This approach is more economical than traditional hiring or office establishment methods.

To explore our successful market entry strategies, we invite you to review our case studies. Partner with MaSa Europe to navigate and succeed in the European market effectively.

Cookie Consent Banner by Real Cookie Banner